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H&M’s arrival into the world of homeware has been a relatively quiet one. When H&M Home initially launched back in 2010 it admittedly wasn’t quite what I was hoping for; a little too frou-frou for my tastes after hoping for a touch of Scandinavian minimalism. Arguably that was my mistake, it isn’t as if the brand’s clothing lines embody the spirit of Scandinavian design – they save that for sister brands COS and Arket.
Over the past eight years however H&M Home has done exactly what their clothing lines; adapted, evolved and shifted with the times. In the same time our interest in homeware and the way we live within our own spaces has shifted dramatically, led largely by platforms like Instagram and Pinterest allowing the consumer to see inside the average person’s home, stealing elements of their style along the way and applying it to their own homes.
Now it’s somewhere I find myself checking regularly for new arrivals and ultimately purchasing from too. Top tip, look out for their 100% linen bedding and table cloths come sale time. Bargain.
With that in mind, H&M Home have ventured into the world of furniture and lighting for the first time with their Autumn 18 collection, firmly taking aim at the some of the moment’s key trends. Much like their approach to their clothing collections, H&M have taken influence from designs most of us have been pinning for months, bringing them in at a far more achievable price point. Put simply, I spy minimalism, rustic lighting, marble surfaces and powder coated metal.
The minimalist black metal side table is something I’ve been after for years, so much so there’s an entire folder for them in my Instagram ‘saved’ images. The textured footstool (the word ‘pouffe’ makes me feel queasy) is sadly yet to surface online but I’ve got my beady eyes on it. I sit writing this on my sofa, my legs awkwardly crossed to balance the Mac. I very clearly need a footstool.
You can shop some of the pieces on the UK site now, with the rest of the collection set to launch over the coming weeks.
All images courtesy of H&M