Prendre 100 mg de Viagra This is a sponsored post produced in collaboration with IKEA.
It’s funny how a brand so rooted and celebratory in its Scandinavian heritage can feel such an intrinsic part of the way we live our day-to-day lives here in Britain. I can measure my life in pieces of IKEA furniture.
At the age of twelve, the first time I was allowed to make a decision as to how my own room was going to be decorated, I was taken to IKEA. I painstakingly selected my wardrobe – the metal draws with separate compartments for my socks, the sleek white doors and the brushed steel handles. There was the EKTORP sofa I used to sit on to watch Friends. The first time around.
Then when I was eighteen and flew the family nest to start my own journey to finding a home my first flat was peppered with beech-effect Malm. Now, at the age of thirty, I sit on a Nockeby sofa I saved up for months to buy, writing this very blog.
IKEA’s offering has evolved somewhat since the days of my teenage wardrobe, but it’s still just as relevant as it ever was. October marks the release of the Swedish brand’s latest collaboration, YPPERLIG. Designed in conjunction with Danish design house HAY, the collection’s aim is simply to celebrate the beauty of the basic. That’s an idea I can get behind.
On a somewhat stormy Saturday morning in late October I drew out my allen key, carefully laid out the instructions before me and set about on the task of incorporating my favourite pieces from the collection into the millergrey household.
It would turn out not to be the six foot steel and birch wood bookcase that would prove a conundrum for the single-handed worker, but instead it was to be a bench consisting of just four simple pieces. I lost several hours to that piece. You won’t see the bench feature much here. Not because I’m not in love with it I should clarify, but more because I just need some time to not look at it, you know? Distance.
The bookcase however, you will be seeing a lot of. Made from a series of metal planks with a pale grey finish, the design is bookended (pun intended) with two solid birch ladders. My affection for the dark teal bookcase that originally stood in the alcove has been waining in recent months. It felt to imposing against the black fireplace; too dark, too dominating. YPPERLIG’s view on the bookcase couldn’t be more different. Minimal, clean, light and airy. So whilst I may have to find 93% of the original bookcase’s content a new home, I’m much happier with the lighter appearance.
Elsewhere in the collection – and for the double-take inducing price of £12 – you’ll find the metal magazine wrack you never even knew you needed. I can’t help but feel that calling it a magazine wrack does it a disservice? Use it as a bedside table, use it as a side table or even, as Instagram has shown to great effect, use it as a plant stand.
£12. This is not an error.
On the accessories front you happen to also be in for a treat. Popping #YPPERLIG into your Instagram’s search function will result in a sea of the collection’s candle holders and votives. There are three different designs in total, all of which deserve a place in your household. The most widely shared of those and now as permanent a fixture on Instagram as pristinely unread copy of Cereal being a £4.99 three-piece set that can double as candlesticks as well as tealight holders.
For the most part the colour palette remains neutral and practical, with hints of pattern and colour arriving in a series of trays, cushions and super-soft throws. Naturally I avoided all colour and instead opted for things in black, grey and white. I’m a one-trick pony and unashamed of the fact.
Next week I’ll be showcasing my favourite piece of the collection, not shown above. Or at least I will be if I could stop faffing with it enough to photograph it.
In the meantime, why not take a look at how I’ve been incorporating a few other pieces of the YPPERLIG collection into the millergrey household.
IKEA and HAY’s YPPERLIG collection is available online and in all IKEA stores now.